BlueCom. I International Conference on Communication for Ecological Transition and Blue Economy
“New media and new opportunities for the creation of citizen awareness”
Climate change represents the main threat to life on our planet and there is no field of activity that can remain untouched by its current and future impact. Faced with this situation, it is necessary not only to mobilize governments, but also companies and citizens to achieve a broader ecological awareness in society.
Likewise, the social need to move towards an ecological transition is raised, understood as a process of changes in production and consumption systems, as well as in social and political institutions and in the ways of life and values of the population, which lead from the current situation, which is too costly environmentally and consequently with excessive risks, to a future situation that is environmentally sustainable, compatible with the planet’s capacity to support human activities; and all of that without substantially altering the organization of economic activities (E. García, 2018).
In parallel to this paradigm shift, the European Green Deal and the Recovery Plan for Europe will define the European economy for the coming decades, in which the ecological transition and the blue economy are essential to achieve the EU’s environmental and climate objectives. After all, the ocean is the main regulator of the climate, provides clean energy and sustains us with oxygen, food and many critical resources, so the blue economy is essential to achieve the ecological transition.
In this context, the role of communication is key, both to achieve adequate dissemination of information and, above all, to create citizen awareness committed to the ecological transition and the blue economy.
We are experiencing an exponential increase in the number of emitters of information on the environment thanks to the rise of social networks, which have left behind the press, radio and television as the only ways to receive general information and information on environmental issues. For this reason, it is important that the media go beyond a truthful and objective transmission of the problem of climate change and that they act as promoters of a new civic commitment to the planet.
Likewise, companies, through their Corporate Social Responsibility and their corporate communication, also have the opportunity to set themselves up as promoters of a corporate and citizen commitment to the environment and the planet.
Finally, audiovisual communication, both through documentary and fiction, stands in this second decade of the 21st century as a powerful tool for society to rethink what its present is and what it wants its future to be.
Congress axes:
Based on these premises, reflection and debate are proposed around the following axes:
- The role of the media in the social consensus on the ecological transition and the blue economy.
- The participation of companies in the construction of a new environmental awareness: experiences and practices of a CSR in favor of the ecological transition and the blue economy and its communication.
- New audiovisual narratives around the ecological transition and the blue economy.
The theme of the congress is clearly aligned with several of the social challenges of the European Union identified in the Europe 2020 Strategy, specifically, and in order of connection, with:
- CHALLENGE 5: Climate action, resource efficiency and raw materials CHALLENGE 6: Europe in a changing world: inclusive, innovative and reflective societies
- CHALLENGE 2: Challenges of the European bioeconomy: Food security, sustainable agriculture and forestry, marine and maritime research and inland waters.
Finally, the Congress is also aligned with the Smart Specialization Strategy for Research and Innovation in the Valencian Community (RIS3CV) and with the Sustainable Development Goals (SDG) of the United Nations 2030 Agenda.
CALL FOR COMMUNICATIONS
Communication proposals must be sent to the address bluecom@uji.es before November 15th, 2022, choosing one of the three axes.
Proposals must have an abstract (200-250 words), title and a brief CV of the author or authors. The style rules of “Publicacions de la Universitat Jaume I” must be followed, where a book with the summaries of the congress will be published.
For the full texts of the approved proposals, two types of publications are planned:
COLLECTIVE BOOK
The most outstanding communications will be collected in a collective book, published by an SPI first quartile publisher.
The organizing committee will inform in advance of the characteristics that the texts must have.
Deadline for receipt of articles: February 15, 2023.
Publication date: September 2023.
MEDITERRANEAN MAGAZINE OF COMMUNICATION
The texts resulting from applied research on the theme of the congress can be sent for double-blind scientific evaluation to the monograph «Communication for the creation of citizen awareness in the ecological transition and the blue economy», foreseen in Revista Mediterránea de Comunicación (Scopus Q1 Cultural Studies), Dialnet Q1, FECYT Q1, Clarivate JCI Q3).
Deadline for receipt of articles: December 15, 2022.
Publication date: July 2023. CFP details here.
PROVISIONAL PROGRAM
Tuesday, November 29th
MORNING
09:30 – 10:00 Inauguration
10:15 – 11:30 Opening Conference
12:00 – 14:00 Round table. The role of the media in the creation of a new social conscience.
AFTERNOON
16:00 – 17:00 Conference.
17.30 – 18.30 Conference.
18:00 – 20:00 Communication Tables.
Wednesday, November 30th
MORNING
10:00 – 11:30 Conference.
12:00 – 14:00 Round table. Reputation and responsibility in creating environmental awareness of companies and citizens.
AFTERNOON
16:00 – 17:00 Conference.
17:00 – 20:00 Communication Tables.
Thursday, December 1st
MORNING
10:00 – 11:30 Conference.
12:00 – 14:00 Round table. The new narratives of climate change.
14:00 Closing ceremony.
“Alfons el Magnànim” Assembly Hall, Faculty of Legal and Economic Sciences, Universitat Jaume I, Castellón (Spain).
The Congress has an eminently face-to-face character, to favour the relationship between researchers from different fields. The main events can be followed remotely through the Internet. Online sessions will also be enabled for the presentation of communications for those people who, for different reasons, cannot travel to the Universitat Jaume I of Castellón.
REGISTRATION
Registration from May 23rd to November 23rd, 2022.
| MODALITY |
EARLY (until 10/22/2022) |
FINAL |
| General registration, with publication presentation | 110 € | 130 € |
|
General registration, with presentation of publication, partners of collaborating entities |
90 € | 110 € |
| Students (Bachelor’s, Master’s or Doctorate), with presentation of publication | 30 € | 60 € |
| Certificate of attendance*, without presentation of publication | 20 € | 30 € |
| Attendance, without presentation of publication or right to certificate | Free | Free |
*Validation for 1 credit of free configuration for UJI students if they attend 80% of the congress sessions.
COMITEES
Scientific Comittee
- Dr. Juan Miguel Aguado. Full Proffesor, Journalism. Universidad de Murcia.
- Dr. Miguel de Aguilera Moyano. Full Professor, Audiovisual Communicatión and Advertising. Universidad de Málaga.
- Dra. Pilar Buil. Professor, Universitat Internacional de Catalunya.
- Dr. Michel Claessens. Professor, Free University of Brussels.
- Dr. Carlos Elías Pérez. Full Professor, Journalism, Universidad Carlos III de Madrid.
- Dra. Marta Entradas. Professor, Instituto Universitario de Lisboa.
- Dr. Emili Prado. Full Professor, Audiovisual Communicatión and Advertising. Universitat Autònoma de Barcelona.
- Dr. Jesús Segarra-Saavedra. Professor, Universidad de Alicante.
- Dr. Vladimir de Semir Zivojnovic. Professor. Universitat Pompeu Fabra.
- Dra. Victoria Tur-Viñes. Full Professor, Audiovisual Communicatión and Advertising. Universidad de Alicante.
Academic Direction
- Dr. Javier Marzal Felici. Full Professor, Audiovisual Communication, Universitat Jaume I.
- Dr. Andreu Casero Ripollés. Full Professor, Journalism, Universitat Jaume I.
- Dr. Francisco Fernández Beltrán. Professor Corporate Comunication, Universitat Jaume I.
Technical Secretary
- Dra. Susana Barberá Forcadell. Universitat Jaume I.
Organizing Committee
- Dr. Francisco Fernández Beltrán. Universitat Jaume I.
- Dra. Tania Ouariachi Peralta. Hanze University of Applied Sciences.
- Dra. Maria Josep Picó. Universitat Jaume I.
- Dra. Rosana Sanahuja Sanahuja. Universitat Jaume I.
- Dra. Susana Barberá Forcadell. Universitat Jaume I.
ENTIDADES COLABORADORAS
- ACCC, Associació Catalana de Comunicació Científica
- adComunica, Asociación para el Desarrollo de la Comunicación
- APIA, Asociación de Periodistas de Información Ambiental
- Dircom, Asociación de Directivos de Comunicación
- Unió de Periodistes Valencians
FINANCIACIÓN
- Proyecto de Investigación «Análisis de la reputación online de las principales fuentes de información científica en España. Comparativa de prácticas comunicativas de youtubers, influencers y centros oficiales», bajo la dirección de Francisco Fernández Beltrán, financiado por la Fundación Española de Ciencia y Tecnología (FECYT), con referencia FCT-20-17522.
- Solicitada ayuda a la Generalitat Valenciana, programa de Subvenciones para la organización y difusión de congresos, jornadas y reuniones científicas, tecnológicas, humanísticas o artísticas de carácter internacional (AORG/2022).
INFORMACIÓN PRÁCTICA
CONTACT
BLUECOM. I Congreso Internacional de Comunicación para la Transición Ecológica y la Economía Azul
Departamento de Ciencias de la Comunicación
Facultad de Ciencias Humanas y Sociales
Universitat Jaume I de Castellón
12071 Castellón (España)
bluecom@uji.es